CAPI Control — The Conversions API Manipulation Engine

Feed default data, get average results.
Modify your CAPI, dictate who they bring you.

✕ Default CAPI (Raw Data)

Gives platforms unmanipulated data → Algorithms blindly chase click bots, chronic returners, and low-margin discount buyers.

✓ Modified CAPI (Governed Signals)

Filters and weights every conversion → Algorithms are forced to hunt your highest-margin, highest-LTV buyers.

Turnkey Execution

6 ready-to-try manipulations. Each backed by real-world A/B testing and activated with a single switch button.

01 / PRODUCTION ENGINE — BOT CONVERSION DEFENSE

Silence Fake Bot Signals

Click bots and scrapers trigger fake leads and cart events. When standard pixels report them, ad networks optimize to buy more bot traffic.

How it works

Inspects 50+ hardware telemetry vectors at the edge and drops fake conversion payloads in <5ms before ad networks can learn from click fraud.

Drops bot conversions before ad networks retrain on fake signals
Validates 50+ hardware entropy signals with zero human friction
Saves up to 20% in ad budget wasted on click fraud

We will A/B test if this agent really improves your traffic.

Bot Conversion Defense: Bots intercepted at edge, clean signals dispatched to ad pixels

02 / FLAGSHIP ENGINE — HOT BUYER SHIELD

Don’t Let Meta and Google Sell Your Buyers to Your Competitors

“You get a hot buyer from ChatGPT or search. Why hand their signal to Meta and Google in one second? They literally turn around and sell that signal to your competitors.”

Standard pixels report every visit and cart event immediately. The second a shopper shows interest in your product, Meta and Google package that signal and sell it to every rival brand in your space. While that person is still browsing your store, their feed is already flooded with your competitors’ ads.

Shielded Days 1–7: Silence the signal Hide your shoppers during their active buying window. Competitors never get the signal, so they can’t steal your sale.

Exclusive Retarget them yourself first If they don’t buy on the first visit, you re-engage them yourself—without getting into a bidding war against rival stores.

Governed Train the algorithm on Day 7 Once the customer is locked in and the hot window has passed, the data goes to Meta and Google to safely train your pixel.

Stop Meta and Google from selling your best leads to your competition
Retarget your own store visitors without paying bloated, competitive CPMs
Keep your pixel smart: ad networks still get the conversion after 7 days for long-term targeting

We will A/B test if this agent really improves your traffic.

Hot Buyer Shield: Protecting your most valuable customers from becoming advertising signals

03 / PRODUCTION ENGINE — DEEP CONVERSIONS

Extend Attribution to 90 Days

High-ticket purchases ($200 to $2,000+) frequently convert weeks after the initial ad click, falling outside standard 7-day browser windows.

How it works

Maintains a 90-day server-side visitor ledger. Matches delayed purchases to the original ad click ID and transmits retroactive attribution to Meta and Google.

Recovers high-ticket orders converting 8 to 90 days post-click
Feeds delayed and offline renewals back into ad models
Prevents premature cancellation of profitable top-of-funnel campaigns

We will A/B test if this agent really improves your traffic.

Deep Conversions: 90-day visitor ledger linking delayed purchases back to original ad click

04 / BETA STAGE ENGINE — WHALE OUTLIER DAMPENING

Normalize Whale Outlier Signals

When a customer buys 40+ items in an $8,000+ order, ad algorithms spend weeks hunting phantom whale lookalikes—derailing your core targeting.

How it works

Detects abnormal basket spikes in <5ms and normalizes the signal to your store’s repeatable AOV, preserving CRM revenue while protecting ad models.

Normalizes 40+ item bulk orders down to repeatable AOV baselines
Prevents Advantage+ and PMax from hunting rare anomaly profiles
Protects core audience targeting and eliminates budget spikes

We will A/B test if this agent really improves your traffic.

Whale Outlier Dampening: Normalizing 40+ item bulk orders to protect ad targeting stability

05 / BETA STAGE ENGINE — NET-NEW BOOSTER

Boost Bids for First-Time Buyers

Ad algorithms favor easy retargeting on customers who would convert organically. CAPI Control inflates signals on new buyers, forcing algorithms to find new customers.

How it works

Checks order history at the edge. First-time buyers receive an amplified conversion signal (1.5x) while repeat buyers are dampened, steering ad spend to new customer growth.

Boosts bid multipliers on verified first-time customer acquisitions
Dampens signals on existing buyers to cut retargeting waste
Drives +52% higher net-new customer acquisition share

We will A/B test if this agent really improves your traffic.

Net-New Customer Booster: Amplifying first-time buyer signals while dampening repeat orders

06 / BETA STAGE ENGINE — TIME INTENT SIGNAL

Hold Late-Night Conversion Signals

Purchases made between 2–5 AM exhibit high cancellation and fraud rates. Standard pixels report full value immediately, bidding up midnight impulse shoppers.

How it works

Correlates timestamps with cancellation ledgers. High-risk late-night signals are held until morning fulfillment or deflated to expected net retained margin.

Holds 2–5 AM conversions until morning fulfillment verification
Stops ad algorithms from over-bidding on high-churn midnight hours
Reduces cancellation loss by -46% and preserves daylight CPA

We will A/B test if this agent really improves your traffic.

Time Intent Signal: Holding or deflating late-night 2–5 AM conversion signals to reduce cancellations and preserve daylight CPA

Capability	Standard Pixel / Basic CAPI App	CAPI Control Manipulation Engine
Bot & Click Fraud Defense	Transmits fake bot conversions into ad models	Silences pixels on bot sessions before algorithms learn
Best Customer Signal Protection	Gives away highest-value buyer signals immediately to ad networks	Hot Buyer Shield governs or holds back signals for VIP, repeat & high-LTV buyers
Value Optimization	Feeds raw gross GMV ($500) regardless of margin	Rewrites payload to net contribution margin ($45 POAS)
Long-Cycle Attribution	Loses attribution after 7-day browser window (Safari ITP)	Reconciles delayed purchases up to 90 days via server ledger
Whale Outlier Spikes	40+ item bulk orders destroy targeting for weeks hunting phantom whales	Clamps whale signals to repeatable AOV, protecting core targeting
Net-New Incrementality	Allows algorithms to burn budget on easy retargeting	Applies 1.5x multiplier to verified first-time buyers
Time-of-Day & Fraud Windows	Treats 2–5 AM high-cancellation orders identically to daylight buyers	Time Intent Signal dampens or holds signals during late-night remorse/fraud spikes
Adblock & ITP Bypass	Basic webhook relay with 500ms–2000ms delay	Sub-5ms Cloudflare edge worker with 12-hex dedup
Integration Architecture	Heavy server plugins requiring continuous maintenance	2-minute drop-in edge proxy with zero code changes

Capability

Standard Pixel / Basic CAPI App

CAPI Control Manipulation Engine

Bot & Click Fraud Defense

Transmits fake bot conversions into ad models

Silences pixels on bot sessions before algorithms learn

Best Customer Signal Protection

Gives away highest-value buyer signals immediately to ad networks

Hot Buyer Shield governs or holds back signals for VIP, repeat & high-LTV buyers

Value Optimization

Feeds raw gross GMV ($500) regardless of margin

Rewrites payload to net contribution margin ($45 POAS)

Long-Cycle Attribution

Loses attribution after 7-day browser window (Safari ITP)

Reconciles delayed purchases up to 90 days via server ledger

Whale Outlier Spikes

40+ item bulk orders destroy targeting for weeks hunting phantom whales

Clamps whale signals to repeatable AOV, protecting core targeting

Net-New Incrementality

Allows algorithms to burn budget on easy retargeting

Applies 1.5x multiplier to verified first-time buyers

Time-of-Day & Fraud Windows

Treats 2–5 AM high-cancellation orders identically to daylight buyers

Time Intent Signal dampens or holds signals during late-night remorse/fraud spikes

Adblock & ITP Bypass

Basic webhook relay with 500ms–2000ms delay

Sub-5ms Cloudflare edge worker with 12-hex dedup

Integration Architecture

Heavy server plugins requiring continuous maintenance

2-minute drop-in edge proxy with zero code changes

The CAPI improvement engine that gets you 3x better traffic

Silence fake bot conversions

Bid on net margin instead of GMV

Deflate chronic returner signals

Cap 1-time bulk purchase spikes

Prioritize net-new acquisitions

Protect best customer signals

Feed deep buyer intent signals

Deterministic 12-hex deduplication

Silence fake bot conversions

Bid on net margin instead of GMV

Deflate chronic returner signals